The Pricing War is Coming
Flexible Policies
At least the next year or two people will value clear refund policies as much as good prices, so don’t try to scam a customer because social media burns are more powerful than ever.
Price Comparison
Sales in absolute terms will be definitely lower, which means you need to be more efficient with your pricing strategy. Use technology and automation to be the best but always taking care of those profit margins.
Innovate or Go Home
Now is the time to change revenue management theory forever. Think about new cross-selling opportunities, recurring services models or alternative ways to help travelers in these difficult times.
Metasearches
During the next years we see a trend of metasearches increasing even more their flights traffic share.
- They will survive this crisis better than any OTA because of lower overhead
- Not taking financial debt
- Brand was not damaged by the complicated refund process of canceled flights
- Cheaper CAC where the best online marketers take advantage
Negotiating
Take advantage of the crisis to negotiate again all existing contracts. Everyone is more willing to give you a discount now in order to help out the industry. Let’s bet for the long term relationships
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