Skyscanner Customer Ratings: Winners and Losers

Traveldax
2 min readSep 18, 2023

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When planning our travels, one of the most critical decisions we face is choosing the right airline or Online Travel Agency (OTA). The choice we make can significantly impact our journey, from the booking process to the in-flight experience and overall satisfaction. Fortunately, platforms like Skyscanner provide a wealth of information, including ratings and reviews by fellow travelers. In this article, we’ll embark on a journey through the skies and the digital realm by analyzing airline and OTA ratings from Skyscanner. Our goal is to help you make informed choices for your next adventure.

Decoding the Ratings: Understanding the Metrics

Before we dive into the ratings, it’s essential to understand the metrics used by Skyscanner and other travel platforms to evaluate airlines and OTAs. These ratings typically range from 1 to 5, with 1 being the lowest and 5 being the highest. They cover various aspects of the travel experience for airlines and the booking experience for OTAs. Key categories include customer service, reliability, ease of use, fees, and overall satisfaction. For this article we consider only ratings with at least 100 customer votes.

Best for Average Rating Overall

  1. Air New Zealand (5.0)
  2. STARLUX Airlines (5.0)
  3. Tigerair Taiwan (5.0)

Worst for Average Rating Overall

  1. Sky-tours (1.0)
  2. Go2Trip.AU (1.0)
  3. Fareboom (1.09)

Best for Customer Service

  1. Korean Air (5.0)
  2. Nouvelair (5.0)
  3. Cathay Pacific (5.0)

Worst for Customer Service

  1. FlightNetwork (3.65)
  2. Supersaver (3.81)
  3. Sky-tours (3.9)

Best for Reliability

  1. Korean Air (4.99)
  2. Cathay Pacific (4.81)
  3. Emirates (4.81)

Worst for Reliability

  1. Sky-tours (1.0)
  2. Tix.pt (1.55)
  3. China Eastern (1.69)

Best for Ease Of Use

  1. Korean Air (4.98)
  2. Cathay Pacific (4.82)
  3. Tuifly.be (4.75)

Worst for Ease Of Use

  1. Avianca (1.0)
  2. LATAM Airlines (1.0)
  3. Go2Trip.AE (1.0)

Conclusion

Choosing the right airline for your journey is a decision that shouldn’t be taken lightly. Skyscanner’s ratings provide valuable insights into the strengths and weaknesses of various airlines, helping you make an informed choice based on your priorities.

Keep in mind that individual experiences may vary, and it’s essential to consider your specific needs and preferences when booking a flight. Whether you prioritize customer service, reliability, affordability, or other factors, there’s likely an airline that aligns with your travel goals.

If you work at an airline or OTA and would like to get the full list of ratings, leave us a comment.

Before booking your next flight, take a moment to check Skyscanner’s ratings and read reviews from fellow travelers. Armed with this information, you’ll be better prepared for a smooth and enjoyable journey to your destination.

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Traveldax

Boosting revenue on metasearch channels through pricing intelligence.