Route Selection for Competition Analysis

As a travel agency, staying ahead of the competition is key to your success. One way to do this is by monitoring your competitor’s routes, but with so many options out there, it can be difficult to know which routes to focus on. In this article, we’ll take a deeper look into the different criteria you should consider when selecting routes to monitor, and help you make the most of your efforts.

1. Popular Routes: Popular routes are an obvious place to start, as they are likely to generate the most revenue for your competition. These routes are also likely to be highly competitive, so monitoring them can give you a good understanding of the market and help you stay ahead of the competition.
2. Seasonal Routes: Seasonal routes can also be a good target for monitoring, as they are likely to change from year to year. This can be particularly important for travel agencies specializing in seasonal travel, such as summer beach destinations or ski resorts.
3. Profitable Routes: Monitoring profitable routes can help you identify areas where your competition is performing well and give you insights into what you need to do to compete. This can be particularly useful for small travel agencies looking to expand their operations.
4. Unique Routes: Unique routes are those that are not commonly offered by your competition. These routes can be a good target for monitoring, as they can provide you with an opportunity to differentiate yourself from your competition and attract customers looking for something different.
5. High Demand Routes: High demand routes are those that are in high demand from travelers. Monitoring these routes can help you identify areas where your competition is performing well, and give you insights into what you need to do to compete.
6. Emerging Destinations: Emerging destinations are those that are becoming popular but not yet widely offered by your competition. Monitoring these routes can provide you with an opportunity to get ahead of the competition and attract customers looking for unique and exotic travel experiences.

In terms of how many routes you should choose to monitor, it’s recommended to start with a few key routes and expand your monitoring efforts as your business grows. This will allow you to focus your efforts and get the most out of your monitoring efforts. As your business grows, you can expand your monitoring efforts to include more routes, but it’s important to keep your monitoring efforts focused and efficient.

By considering these criteria when selecting routes to monitor, you can get a better understanding of the market and your competition, and make informed decisions that will help you succeed. By focusing your efforts on the routes that are most important to your business, you can maximize your efforts and get the most out of your monitoring efforts.