How can OTAs even compete on Google Flights?Google Flights has long been a crucial platform for airlines and online travel agencies (OTAs) to attract price-conscious travelers…Jan 13Jan 13
Full Content: Pros, Cons, and the Impact on Metasearch OptimizationIn the travel industry, access to full content — meaning comprehensive, unrestricted access to an airline’s inventory, fare classes…Dec 2, 2024Dec 2, 2024
How Google Flights Ranks PricesAs executives at OTAs and airlines, understanding how Google Flights ranks prices is crucial for optimizing your strategy in one of the…Sep 3, 2024Sep 3, 2024
The Future of Voice Search in Travel MetasearchDigital marketing is undergoing rapid changes, and one of the most significant shifts we’ve seen in recent years is the rise of voice…Aug 12, 2024Aug 12, 2024
CPA vs CPC: Dealing With MetasearchesIn the competitive arena of travel metasearch, OTAs and airlines are constantly evaluating the best strategies to maximize their return on…Jul 29, 20241Jul 29, 20241
Future Trends in Travel Tech: What Executives Need to Know for 2025 and BeyondIntroductionJul 16, 2024Jul 16, 2024
Beyond Bars and Rows: Can Generative AI Revolutionize Data Analytics?For decades, data analysts have relied on trusty tools like graphs and tables to make sense of complex information. These visualizations…May 27, 2024May 27, 2024
Why Small Metasearch Channels Can Be Your Secret WeaponWe get it. The allure of the giant metasearch channel (we all know the ones) is undeniable. It’s the travel industry’s Times Square, a…Apr 1, 2024Apr 1, 2024
Multichannel Pricing: Impact on Branding and BusinessIn the travel industry, pricing strategies have emerged as pivotal players in the quest for customer engagement and revenue optimization…Mar 11, 2024Mar 11, 2024
