How can OTAs even compete on Google Flights?Google Flights has long been a crucial platform for airlines and online travel agencies (OTAs) to attract price-conscious travelers…Jan 13Jan 13
Full Content: Pros, Cons, and the Impact on Metasearch OptimizationIn the travel industry, access to full content — meaning comprehensive, unrestricted access to an airline’s inventory, fare classes…Dec 2, 2024Dec 2, 2024
How Google Flights Ranks PricesAs executives at OTAs and airlines, understanding how Google Flights ranks prices is crucial for optimizing your strategy in one of the…Sep 3, 2024Sep 3, 2024
The Future of Voice Search in Travel MetasearchDigital marketing is undergoing rapid changes, and one of the most significant shifts we’ve seen in recent years is the rise of voice…Aug 12, 2024Aug 12, 2024
CPA vs CPC: Dealing With MetasearchesIn the competitive arena of travel metasearch, OTAs and airlines are constantly evaluating the best strategies to maximize their return on…Jul 29, 20241Jul 29, 20241
Future Trends in Travel Tech: What Executives Need to Know for 2025 and BeyondIntroductionJul 16, 2024Jul 16, 2024
Beyond Bars and Rows: Can Generative AI Revolutionize Data Analytics?For decades, data analysts have relied on trusty tools like graphs and tables to make sense of complex information. These visualizations…May 27, 2024May 27, 2024
Why Small Metasearch Channels Can Be Your Secret WeaponWe get it. The allure of the giant metasearch channel (we all know the ones) is undeniable. It’s the travel industry’s Times Square, a…Apr 1, 2024Apr 1, 2024
Multichannel Pricing: Impact on Branding and BusinessIn the travel industry, pricing strategies have emerged as pivotal players in the quest for customer engagement and revenue optimization…Mar 11, 2024Mar 11, 2024
Decoding the Revenue-Profit ConundrumEmbarking on the intricate journey of flight optimization requires a keen understanding of the delicate dance between maximizing revenue…Feb 19, 2024Feb 19, 2024
The Era of Personalized Pricing with ChatGPTIn the dynamic landscape of flight metasearch, the fusion of dynamic pricing with ChatGPT emerges as a transformative force, reshaping how…Feb 5, 2024Feb 5, 2024
Software Development: In-House or External Services?Alright, let’s dive into the nitty-gritty of software development — the eternal debate of doing it in-house or calling in the external…Dec 11, 2023Dec 11, 2023
Brand Awareness and Pricing StrategiesIn the ever-evolving landscape of the travel industry, flights metasearch optimization has become a pivotal battleground for Online Travel…Oct 30, 2023Oct 30, 2023
Customer Segmentation Meets Flight Pricing DataCustomer segmentation, the act of dividing a market into unique subsets based on varying needs and desires, is not a new concept in…Oct 9, 2023Oct 9, 2023
Fueling Revenue Management with Competitive Flight Price DataIn the airline industry, revenue management could be likened to an intricate dance performed in the sky. It’s a complex system, balancing a…Sep 25, 2023Sep 25, 2023
Skyscanner Customer Ratings: Winners and LosersWhen planning our travels, one of the most critical decisions we face is choosing the right airline or Online Travel Agency (OTA). The…Sep 18, 2023Sep 18, 2023
The Psychology of Dynamic PricingDynamic pricing is a game-changer in the travel industry. It’s the art and science of adjusting prices in real time based on various…Sep 11, 2023Sep 11, 2023
Dynamic Pricing with Competition Data: Levels of AggregationIn the fast-paced world of airline pricing, staying competitive is paramount. Airlines and Online Travel Agencies (OTAs) are constantly…Sep 4, 2023Sep 4, 2023
The Future of Chatbots in the Travel Industry: Replacing Travel Agents and BeyondThe Advent of Chatbots in the Travel IndustryAug 28, 2023Aug 28, 2023
